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Startup programme

Every programme is unique because we design each one around
the needs of your startup.


Applications for the 2017 Autumn programme are now open. 


What's Included?

£30K Investment

£30K product strategy programme for up to 5% of your startup.

Strategy and Planning

6 week programme to develop, clarify and shape your business and product strategies.

Product Design

Design and development of a convincing prototype, rigorously tested by users.

Company Formation Advice

Tax, payroll and regulatory setup and key admin maintenance.

Pitch Pack

Co-creation of an irresistible pitch deck, beautiful website and compelling demo video - all delivering precisely what investors want.

Access to Investors

Key introductions to investors and expert pitch coaching for future funding rounds.

An Example programme

Below is an illustration of a typical programme. The actual programme you will participate in will be tailored to the unique needs of your startup.

Day 1

AM

The AC Team

Introduction

PM

Matt Mower

Exploring the business purpose and vision / Introduction to value proposition design.

Day 2

AM

Matt Mower

Capturing the strategy / A deep dive into customer segmentation: jobs, pains, and gains.

PM

Adrian Austin

Paolo Valdemarin

Introduction to Impact Mapping

Day 3

AM

Matt Mower

Exploring the value proposition and product/market fit.

PM

Adrian Austin

Paolo Valdemarin

Impact mapping: connecting to value proposition design

Day 4

AM

Adrian Austin

Paolo Valdemarin

Impact mapping: refining maps and understanding priorities.

PM

The AC Team

Optimising and customising the AC

Day 5

AM

Adrian Austin

Paolo Valdemarin

User Journey Mapping - Understanding the challenge

PM

Adrian Austin

Paolo Valdemarin

Ask the experts - refining your user journey map

Day 6

AM

Annette Kramer

Business conversations masterclass: how to pitch your product.

PM

Matt Mower

Designing for growth. Innovation and business modelling.

Day 7

AM

Robert Norum

Marketing strategy for startups.

PM

Adrian Austin

Paolo Valdemarin

Designing solutions - getting inspiration

Day 8

AM

Adrian Austin

Paolo Valdemarin

Sketch - the first step in designing your prototype

PM

Matt Mower

From strategy to execution: preparing to be accountable.

Day 9

AM

Adrian Austin

Paolo Valdemarin

Prototyping: from theory to moving parts.

PM

Adrian Austin

Paolo Valdemarin

More prototyping.

Day 10

AM

Annette Kramer

Working on your 60 seconds pitch - Answering difficult questions

PM

Matt Mower

Marketing and points of compelling relevance: “Who cares if it’s unique?”

Day 11

AM

Adrian Austin

Paolo Valdemarin

User testing in real life

PM

Adrian Austin

Paolo Valdemarin

Fixing your prototype

Day 12

AM

Annette Kramer

Networking for business: what NOT to do!

PM

Matt Mower

Hiring can kill you. Your future is in your values.