Activate Podcast s02e01 | Are You An Entrepreneur?
Paolo Valdemarin and Matt Mower discuss about the selection process at Activate Capital. How do we pick entrepreneurs, what questions should you ask yourself before starting a new project or a new company.
Key questions for founders: why you? Why this? How story telling and quantitive hypothesis are the foundation of your strategy.
Who are you going to sell to? Do they really have this problem? Why pains sells more than gains.
Moving from your business strategy to product design using impact mapping.
With Adrian Austin we discuss the best practices and the mistakes to avoid when mapping out a digital product's customer journey.
In this episode we discuss about the best approach to sketching the basic user interface elements of the product and how to decide which solution should be tested with actual users.
Talking about your business is a key ability and it helps understanding your thinking process. How to structure your communication, the importance of improvisation and, as always, remember to practice, practice, practice.
What are the best techniques to build and tell your business story. What to do, what to avoid and what absolutely not to do (such as telling jokes).